"Convert New Leads Into Customers" - Sequence
Hi [Name],
Thank you for claiming your free copy of [name of product]. You can download it
right now at [download link].
I think you’re going to really enjoy [using this type of product, e.g., “app,” “ebook,”
etc.].
That’s because this [type of product] is the sure-fire way to [get some specific
benefit].
[Sign off]
Hi [Name],
I know you’ve tried to get [get some result] before.
And I know you’ve ended up disappointed.
Maybe it started off seeming like it was going to work. You [got some small results].
You felt [describe how they felt good because they thought this time it was really
going to work].
You felt hope. You thought you were finally going to [get a good
result or get rid of a problem].
But then something happened…
Suddenly [describe how the prospect wasn’t getting such good results anymore].
You noticed [how you weren’t getting good results, how you were backsliding, etc].
And that’s when you realized [that this solution wasn’t going to work for you].
Listen up…
It’s not your fault.
Almost everyone else who’s tried to [get some good result] by [using some
particular method] ends up experiencing the exact same thing as you:
disappointment. Frustration.
Until now…
Because you’re about to discover the #1 way to finally [start getting some good
result], and it’s called [name of product].
I know, you’re probably wondering what makes this [product] so different from
everything else out there.
Let me explain…
[Insert the reason why this product is different. What is it’s unique selling
proposition?
Why does this product work when so many others have failed? Explain
this here.]
Simply put, it’s the fastest and easiest way to:
[Sign off]
Hi [Name],
Last time I introduced you to [name of product], which is the absolute best way to
[get some really good result].
And with the special [discount offer, e.g., “50% off
discount deal], that makes this offer a no-brainer.
If you thought this was an amazing offer before, then you’re going to be totally
blown away now.
That’s because I’m going to sweeten the pot by throwing in [name or description of
bonus offer]. “one month of copywriting coaching”] for free when you order today.
I’ve never offered this special deal before.
You won’t find it on the sales page.
You
won’t even see it on my blog or Facebook Page.
The only place you can take advantage of this very special offer is right here in this
email at this link: [special offer link]
Here’s why you’re really going to love [name of bonus offer]:
[Sign off]
Hi [Name],
Right now you have a golden opportunity just a click away…
You can get [name of product] now for just [price] – that’s a whopping [percent or
amount off the regular price].
Plus I’ll even toss in [name of bonus] for free if you act
now.
You can get this deal at [special offer link] – but this link is only good for the next 24
hours.
If you haven’t already grabbed it, I strongly urge you to do so now. I’ve never
offered anything like this before.
It will be a long time before I ever offer something like this again—and maybe I never will. That’s why you’ll want to get it while you still
can.
It’s not just a great offer –it’s a great product too.
That’s because [explain the main
benefit or unique selling position of this product – what is the #1 biggest reason why your subscribers should want this product?]
But you don’t need to take my word for it. Just see what others are saying about it.
Take [name of person who gave a strong testimonial]. This person didn’t think she’d ever [get some good result]. She’d been trying [for a long time … weeks, months, years], but she just felt [like it would never happen].
Can you relate to this? Does this sound familiar?
But then [name of person who gave testimonial] got her hands on [name of
product]. And everything changed almost immediately.
Pretty soon [name] started to [get some good results]. She started feeling [describe
her good feelings when she started getting this good results].
Here’s what she says about it in her own words:
[insert one of your strongest testimonials here]
And she’s not the only one. You can see [a half a dozen, a dozen, etc] more like it
when you click here: [special offer page]
Check it out, grab the deal while it’s still good, and let’s get you [to get some good
result… e.g., “and let’s get you into the best shape of your life]!
[Sign off]
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